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CHAMPAGNE IN SHANGHAI

Upon the request of the Comité Interprofessionnel du Vin de Champagne ( CIVC ) , China recorded in March 2013 the collective name " Champagne " and its Chinese transliteration.

As Cognac , Scotch whiskey and American wine region of Napa Valley before him , Champagne and Chinese transliteration "香槟" are now recognized as specific names in the wine and spirits in China.

 

The National Intellectual Property Office of the People's Republic of China granted to sparkling wine produced in the French region of Champagne 'protection of geographical indication " and a " collective trademark protection . "

This protection means that the name Champagne can be used in China for the wines produced in the French region of Champagne . It thus prohibits Chinese and foreign producers to use the name Champagne or its Chinese transliteration on bottles sold in China.

 

The success of the registration of the collective mark Champagne strengthens the protection of the name in China.

Holders of a collective mark will be able to file a complaint with their Administration for Industry and Commerce ( AIC) to a local entry is made ​​against the alleged infringer.

AIC has the power to order the infringing party to cease operations immediately , it may also order the confiscation and destruction of the infringing goods or equipment used to make them , or even impose a fine if the violation is considered important . This form of administrative protection is generally more effective in China.

Holders of this collective mark will also be able to engage with the Chinese competent court proceedings against the infringing party to obtain compensation or publication of the decision.